10/03 Swing Trade Watch --- JVA

Coffee Holding Co., Inc. operates as an integrated wholesale coffee roaster
and dealer in the United States. The company offers its products in three
categories: wholesale green coffee, private label coffee, and branded
coffee. Wholesale green coffee product category consists of unroasted raw
beans imported from worldwide, and sold to roasters and coffee shop
operators. Private label coffee product category includes coffee roasted,
blended, packaged, and sold under the specifications and names of others.
Branded coffee product category comprises coffee roasted and blended to the
company's own specifications, and packaged and sold under its seven brand
names in various segments of the market. The company's unprocessed green
coffee includes approximately 70 types of coffee and is sold to specialty
gourmet roasters. It also offers trial-sized minibrick coffee packages,
specialty instant coffees, instant cappuccinos and hot chocolates, and tea
line products. The company markets its private label and wholesale coffee
through trade shows, industry publications, sales force, and nonexclusive
independent food and beverage sales brokers to supermarkets, wholesalers,
and individually owned and multi unit retail customers. Its proprietary
brands for specialty espresso, Latin espresso, Italian espresso, Colombian
coffee, and blended coffee are sold to supermarkets, wholesalers, and
individually-owned stores in the United States. Coffee Holding Co. was
founded in 1971 and is headquartered in Brooklyn, New York.