Martha Stewart

are you Sirius?

Re: Martha Stewart

Ed wrote:

> are you Sirius?

Cooking and crafts demonstrations on radio, well worth 3-5 hours of our
time daily and perfect counterprogramming to Howard Stern on XM.
Perhaps the most brillaint corporate decision since GM's alliance with
Fiat.

Re: Martha Stewart

Stern is on Sirius at a cost of $385,000 per show. A horrible business
decision for Sirius. It may pay off, but if it doesn't, the company
has major financial problems ahead.

Stewart, OTOH, is probably a good decision. The ad revenue could be
substantial and the cost is only 7.5 mln/year, or $21,000/day (plus
incentives) -- the possibility of pulling in this much ad revenue is
good.

This is the first sensible content deal Sirius has made, IMO.

Re: Martha Stewart

Only in America would people like Stern and Stewart develop such wealth.
What a country.
If everyone liked Stewart as much as I do it would be a very Sirius mistake
to hire her.

<> wrote

> Stern is on Sirius at a cost of $385,000 per show. A horrible business
> decision for Sirius. It may pay off, but if it doesn't, the company
> has major financial problems ahead.
>
> Stewart, OTOH, is probably a good decision. The ad revenue could be
> substantial and the cost is only 7.5 mln/year, or $21,000/day (plus
> incentives) -- the possibility of pulling in this much ad revenue is
> good.
>
> This is the first sensible content deal Sirius has made, IMO.
>